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Delivering Excellent Learning Solutions

Delivering Excellent Learning Solutions

Hi, I'm Norma.

I'm an experienced instructional designer specializing in creating learning experiences that meet your needs. My approach is collaborative, ensuring we develop engaging and effective solutions. I'm committed to designing learning programs that engage your audience and deliver measurable results.

Photo of Norma
CRNA Today™

Norma worked with us re-designing our courses and putting them into Storyline 360. Presenting material in an eLearning environment was new to us and she made it so easy for us to understand.

— Nick Crofut, Founder of CRNA Today™, MI

I Love Solving Problems for My Clients

1.

Analyze

I start by thoroughly understanding your desired outcomes and developing a training program that delivers results.

2.

Collaborate

Next, I will work closely with you and your SMEs to understand how your organization runs and what you need from your team.

3.

Create

Finally, I will create your learning programs to boost learner engagement. They will be straightforward, interactive, and user-friendly, ensuring your learners fully absorb the material.

Tools I Use

  • Articulate Storyline 360 and/or Rise 360
  • Camtasia
  • Canva
  • SnagIt
  • Vyond
  • Microsoft Office 365
  • 7Taps

Norma worked on getting our instructor led course (Risk Management) to an eLearning course and I found her a very collaborative, responsive, and a results driven partner.

— Lindsay M., Pharma Industry, NJ

As a contracted employee with limited industry knowledge, I was amazed at how quickly Norma understood not only our solutions but how to apply them to the learning she developed for our associates. In addition, she helped me with a project for our New Hire Training that was not even a part of her assigned duties. I am forever grateful to Norma for her help and the positive attitude she brought to our office…She is an extremely gifted individual.

— Leigh H., formerly of CDK, Hoffman Estates, IL

Working on this project with Norma was an absolute delight. Her insightful suggestions significantly improved and refined my vision. She created two exceptional videos for our Jumpstart program [for job seekers], and her guidance helped me clearly visualise our goal: a comprehensive eLearning portal. I would love to collaborate with Norma again in the future.

— Michelle M., Jewish House, Sydney, Australia

About Me

I hail from the City of Brotherly Love (Philadelphia, PA) and currently reside outside of the Windy City (Chicago, IL). My company's name is First Choice/Your Choice because I want to be YOUR FIRST CHOICE when hiring a freelance Instructional Designer. I have a genuine passion for learning and development, and I create learning that is relevant to the learner and positively impacts the business. Many of my clients have said in one way or another how impressed they were that I could take existing and complex content and create engaging experiences.

Photo of Norma

I have developed eLearning solutions for many companies, including United Airlines, Etsy, Ford Motor Company, CDK, Subaru, Potbelly, Johnson & Johnson, and CRNA Today™.

I am a Past President of the Chicagoland Chapter of ATD, the premiere Association for Talent Development and one of the largest chapters in the U.S. I have also volunteered my ID services to various non-profit organizations such as e-Learning for kids (Netherlands), Jewish House (Australia), International Talent Academy (Indiana), and local organizations.

Are you ready to take that next step? Let's do it!

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Portfolio

Surgery and the Difficult Airway

Surgery and the Difficult Airway

This project is part of an eLearning course on difficult airways for Certified Registered Nurse Anesthetists (CRNAs), which is part of their continuing education credit requirements.

  • Audience: Certified Registered Nurse Anesthetists
  • Responsibilities: Instructional design, eLearning development, Storyboarding, Visual Design and Interaction
  • Tools Used: Articulate Rise 360 and Camtasia

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Incidence of Dental Injuries During Surgery

Incidence of Dental Injuries During Surgery

This project is part of an eLearning course on risk management for certified registered nurse anesthetists (CRNAs), which is part of their continuing education credit requirements.

  • Audience: Certified Registered Nurse Anesthetists
  • Responsibilities: Instructional design, micro-learning development, Storyboarding, Visual Design and Interaction
  • Tools Used: 7taps

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Delegation Skills

Accessible Version of Delegation Skills

This project provides a scenario that demonstrates the feeling of being overwhelmed by responsibilities as a head chef. It emphasizes the importance of trusting your team and delegating tasks to them.

  • Audience: People who manage and supervise others
  • Responsibilities: Instructional Design, eLearning development, Scenario development, and Visual Design
  • Tools Used: Storyline 360, Camtasia, ElevenLabs (voice generator), Envato videos and images
  • Accessibility Statement: External Evaluation by L'Etoile Education, LLC, with support from Crystal Scott, CPWA.

View Project View Accessibility Statement

Delegation Skills

Delegation Skills

This project provides a scenario that demonstrates the feeling of being overwhelmed by responsibilities as a head chef. It emphasizes the importance of trusting your team and delegating tasks to them.

  • Audience: People who manage and supervise others
  • Responsibilities: Instructional Design, eLearning development, Scenario development, and Visual Design
  • Tools Used: Storyline 360, Camtasia, ElevenLabs (voice generator), Envato videos and images

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On-The-Spot-Coaching

On-The-Spot-Coaching

This project is an explainer video for spotting real-time problems and intervening when the situation gets out of hand in a supportive, careful, and curious process.

  • Audience: People who manage and supervise others
  • Responsibilities: Instructional Design, eLearning Development, Scenario Development, and Visual Design
  • Tools Used: Vyond

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First Choice/Your Choice

At First Choice/Your Choice, we focus on your needs to help create the type of learning that works for you. Do you have important information your employees need to learn? If so, partner with us to provide the solutions you seek.

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